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People are more willing to share positive information, make recommendations or participate in online conversations when they read a thank you message as response to a positive WOM message. These results are particularly visible when the message is shown on a consumer platform. This is explained by the so called surprise effect. Consumers do not expect to receive a response to a platform that has been set up for and by consumers. So on, the surprise is greater when a brand thanks them kindly for the online compliment. The surprise effect was not present on the platform of the brand itself, because it is more obvious to get a response on a compliment on branded channels. Furthermore, the design of webcare is important, especially humanization. Particularly, personal webcare is more effective than impersonal webcare in driving consumer engagement intentions, which is explained by consumers perception of a brands conversational communication style. An example of a company Transavia that uses all these elements on a consumer generated platform can be seen below. One of the strengths of this research is that the authors focused on the effectiveness of webcare as response to positive consumer engagement, which has not been given much attention in the literature. Furthermore, the practical contribution of this research could be valuable for companies, because they could make use of the results to increase positive customer engagement.

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S. and Canada are not ban the sale of jewelry containing cadmium, but this series of events has caused many China jewelry manufacturers to value highly. At present, the China jewelry with the advantage of inexpensive, occupy much of the global jewelry market share. China jewelry manufacturer concentrated in two provinces of Zhejiang and Guangdong. According to a report from regulators department of Europe and the U. S, they have found cadmium is over containing in the cheap jewelry which they purchased in batches, especially the cheap children jewelry.

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14:511. However, insurance providers are aware of the risks that may arise but have yet to adapt and respond to liability issues specific to the home sharing industry. Together with national governments and sharing economy companies, insurance providers have to strive towards addressing consumer needs; such as protection issues. Furthermore, innovations in this industry can be translated to insurance plans for the mainstream customer, taking the advantage of newly available digital technologies. Traum, Vol. 14:511. Many insurances providers have begun to offer similar services to the ride sharing industry. Furthermore, the use of such digital technologies has expanded to mainstream customers insurance plans. Some companies have developed a chip to be installed on the vehicle during production. Similarly to the Metronome, this device tracks if a vehicle is in use and offers full coverage, to the extent of the customers plan, in the case of an incident. However, when the vehicle is parked and the engine is off, the insurance company provides a more limited plan.

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The history of all hitherto existing society is the history of class struggle, wrote Marx and Engels at the beginning of The Communist Manifesto. But the class struggle is precisely the struggle between those who use the political and ideological institutions of the superstructure to maintain their power over the productive base and exploitation, and those who put up resistance to them. The superstructure exists to defend exploitation and its fruits. Any real fight against the existing structures of exploitation becomes a fight against the superstructure, a political fight. As Lenin put it, Politics is concentrated economics. Marxism does not see political struggle as simply an automatic, passive reflection of the development of the forces production. It is economic development that produces the class forces that struggle for control of society. But how that struggle goes depends upon the political mobilisation that takes place within each class. We are now in a position to reassess Engels statement that various elements of the superstructure . also exercise their influence on the course of historical struggles and in many cases preponderate in determining their forms. Under any form of class rule a range of structures are built to reinforce and institutionalise exploitation.

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